Celebrating two decades of serving the Australian design community, furniture retailer Cult is launching Nau – a contemporary design brand from Australia’s most curious, talented and spirited designers.
May 26th, 2017
Offering furniture, lighting and accessories by a range of Australia’s most exciting design mind, Nau is a celebration of the Australian design movement. Original by necessity, Australia’s design culture stems from its unique place of geographical isolation. The Australian influences are unique from the rest of the world and lacking the design ancestry of European counters, drawing inspirations from the country’s extreme natural landscapes and unique materials from its broad, burnt land.
Nau is the embodiment of this fresh thinking, uniquely Australian and broad-spectrum approach. Contemporary furniture, lighting and accessories alike will see release under the Nau label, driven by a collective of Australia’s most spirited designers including Adam Cornish, Adam Goodrum, Gavin Harris and Jack Flanagan.
The designs seen under Nau will suit residential and commercial spaces alike; from elegant lounge furniture, to modular shelving, to striking luminaires, the NAU collection is reductive in form, honest in materiality and timeless in style.
With over 20 years of history, Cult’s first major steps towards Nau were in 2014, when they launched the first exclusive collection of Australian furniture under the brand; the AG x Cult capsule, by Adam Goodrum. Since then, Cult’s product development has grown and grown, and this is where Nau is born.
Nau launches internationally at ICFF in New York (21-24 May) and locally at DENFAIR in Melbourne (8-10 June). Following these tradeshow launches, the NAU collection launches with a series of retail and media launches at Cult showrooms across Australia and New Zealand in late June.
The full NAU collection will be available from all Cult showrooms in Australia and New Zealand from June 2017. Enquiries can be submitted email@example.com, via the form below or phone at +65 8571 6163. Look out for the opening of a Singapore showroom soon!
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