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Sydney Indesign: An Unprecedented Experience

The first edition of the newly reimagined Sydney Indesign has redefined Australia’s premiere design event, and it is with enormous satisfaction that we declare it a resounding success.

Sydney Indesign: An Unprecedented Experience


August 21st, 2013

We have been overwhelmed by the positive response from exhibitors, the architecture and design community, and the general public. Most notably, the Galleria curated space surpassed all expectations, not only hosting installations of breathtaking innovation and technical sophistication, but attracting huge crowds over three days.

Sydney Indesign


Scattered throughout the surrounding suburbs, participating showrooms rolled out a diverse and exciting programme of product launches, guest speakers, collaborations and parties. Having an extra day allowed showroom staff a chance to better connect with visitors, maximising the enjoyment and value for all involved.

Sydney Indesign

Follow The White Rabbit to Seeho Su

An extensive programme of seminars and discussions further elevated the Galleria and showroom exhibits. The Indesign Podium talks and WorkLife series focussed on specific topics in a relevant and contemporary tone. Zeroing in on issues facing the architecture and design industry, these talks offered an opportunity for members of the community to engage with the conversations shaping their professions.

Sydney Indesign

Zuster’s New Showroom

The Habitus LiveLife series, while also tackling themes central to the residential architecture sector, was less formal, and was hosted in casual, inviting showrooms across the precincts.

Sydney Indesign

Porcelanosa with Movida

Overall, the range of topics, speakers, and contexts ensured the seminar and discussion series attracted a broad audience, adding a stimulating and educational dimension to event.

Sydney Indesign

Corporate Culture Showroom

However the most important (yet intangible) success of this year’s Sydney Indesign was the enormous enthusiasm of everyone involved. Whether a subliminal effect of the hot pink plastering the city, the gloriously warm August weather, or perhaps just the excitement of so many people working together, the mood among visitors, exhibitors and organisers was absolutely fantastic.

Sydney Indesign

Habitus Pavilion, Galleria

Stay tuned as we bring you more coverage on Sydney Indesign over the coming days!

Sydney Indesign

Top image: James Richardson Installation, Galleria

Images © John Doherty, Fiona Susanto, Rollo Hardy

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