Smart Choices by Smart People

Artistic flair followed by creative pursuit is one of those things that can find instant success, unfortunately said success can be, at times, fleeting. It’s an infamous catchall of the industry.

But just because it happens to one, doesn’t mean it will happen to all.

Take Ginger&Smart. In the company of a handful of other well-known Australian Fashion labels the duo have been around for 15 years finding steady success and steadily growing recognition.

To open their new flagship store in Pacific Fair, Brisbane, they’ve enlisted the help of Melbourne-based interior architect David Flack of Flack Studio.

A bold blend of colours hallmarks the space. Soft pink walls greet clients towards the front of the store, while a deep, petrol green awaits them at the back end. Plush carpet, heavy curtains, marble, American Oak and Fibonacci Stone coral terrazzo tiles offer diversity in materials and texture.

As the flooring for the majority of the store it’s the coral terrazzo tiles that ground the space, featuring an elegant balance of orange and pink pigments with the accents of white, grey and shell.

The end result is a space at once elevated yet unpretentious – in perfect accord with the label.