Online luxury goods and fashion retailer Reebonz has opened its first physical boutique at Clifford Centre in Singapore to service its members.
The interior, designed by ONG&ONG, is inspired by the dynamic and transient nature of fashion.
Mobile displays invite spatial experimentation, ensuring an ever-changing shopping experience. A minimalist colour palette also neutralises the setting, allowing the Pradas, Chanels and Guccis to do the talking, while raw materials such as concrete and rope make a lovely play of contrasts against glossy finishes.
An illuminated staircase forms the focal point of the design, while a stage area, called “SPACE”, gives added dimension to the shopping experience where members get to participate in a variety of lifestyle talks from grooming to styling to healthy eating and even yoga.
The Reebonz store also houses a cafe where VIP members can sip coffee as they indulge in retail therapy, and the cafe tables themselves can be combined to form a runway when needed.
Word has it that Reebonz has plans to open more of such stores in the region.
ONG&ONG
ong-ong.com
