Nespresso’s Chadstone boutique plays with the shape and colour of the brand’s espresso capsule.

Group GSA recently assisted Nespresso Australia to complete their Nespresso boutique store in Chadstone Victoria, only the 3rd of their new generation of stores worldwide.

 

 

The new retail concept, developed in 2010, plays with the shape of the Nespresso capsule, with the capsule shape repeated in most of the store elements.

 

 

 

Each discreet function is then given its own personality within the volume of the store.

As with all Nespresso stores, a high level of coordination was required with Nespresso and their team of concept architects in Europe, from design development through to construction.

 

 

 

Photography: Shannon McGrath

Group GSA has been working with Nespresso for the last 8 years, completing 10 stores in Australia and in New Zealand with 3 more stores planned for the second half of 2011.

Group GSA
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