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Media:scape by Steelcase

Steelcase’s media:scape with HD Videoconferencing wins Australian Design Award™

Media:scape by Steelcase


August 12th, 2011

Changes in workplace environments have led to an increased focus on technology and collaboration.

In response to shifting needs in offices around the globe, Steelcase designed media:scape, an integrated furniture and technology solution which enhances the collaborative process.

The innovation of this system was recently recognised at the 2011 Australian International Design Awards, where media:scape took out a Good Design award in the Architectural and Interior Products category.


Driven by research into how teams collaborate in person and virtually, media:scape was designed to bring together people, space and information to boost collaboration and help teams excel.

Users access and share digital information quickly and seamlessly by connecting their device into a PUCK media-sharing device. On one HD screen, participants see each other; on the other screen, they engage with photos, drawings, charts and data from their laptop.


“We are honoured that Good Design Australia has presented media:scape with HD videoconferencing with this accolade,” said James Ludwig, Steelcase vice president of global design.

“We live in an interconnected world where problems are increasingly complex and collaboration is more important than ever, but teams are distributed around the globe today, and the reality is they can’t always be together in person.

“Our approach of pairing media:scape with a broad range of HD videoconferencing systems enables real-time sharing among teams spread across the globe, reducing travel and work cycle times.”


The Design Award is just the latest accolade for the media:scape with HD videoconferencing, which has previously been recognised by a Bronze award from the International Design Excellence Awards (IDEA) and a bronze in the Edison Awards.


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