Packaging concepts by FOC make whole ASICS ’LeftRight’ campaign.
July 15th, 2009
Playing with the cardboard box or the packaging, rather than the present itself, is a memory of youth for many of us.
Design team Freedom of Creation (FOC), have worked with advertisers Amsterdam Worldwide to create the ‘What’s a left, without a right?’ campaign for sports label ASICS – playing with the interactive concept of packaging and merging it with the curious product itself, with inspiring results.
The mesh cage-like box, conceptualised by FOC, has to be destroyed with wire cutters, revealing two non-matching halves of 10 unique, restyled 1980s-inspired iconic models.
Sent to 10 international bloggers as gifts, the initiative was meant as a medium to find ‘their other half’ and exchange pieces to end up with a whole object. The bloggers were then invited to use their online network to locate the missing pieces.
The ‘presents’ were designed to be manufactured directly into a mesh packaging, which incorporated a personal message of what to do with the gift. Presented with half a toy bike, car or train – the quirky message of finding a whole shifts concepts of gift-wrapping and the permanence of objects.
“We knew that the intended recipients of these gifts are trend’setters. They had to receive something which was truly one’of’a’kind, that would have a strong ’wow’ factor’ said FOC founder and designer Janne Kyttanen
The campaign celebrates ASICS new 80s inspired footwear and highlights that in uniting our opposites, or other half, we can become stronger, balanced and complete.
Freedom Of Creation
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the bid to balance the desire to live amongst nature with the modest footprint of today’s homes, designer Victoria Azadinho Bocconi looks for inspiration in the depths of the Amazon jungle.
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
Join us behind the scenes with V-ZUG’s in-house design team, and discover how this Swiss boutique kitchen manufacturer balances art, science and history to create its pioneering Excellence line.
Above Left are the Australian distributors for House of Tai Ping, representing artisan and industry brands including Tai Ping, 1956 by Tai Ping and Carpets Inter.
Geyer | geyer.com.auAustralia Post HQ FitoutProject Team: Sue Solly, Dana Hutchins, John Lenegan Consultants team: Geyer, Project Planning & Management, Aurecon, Page Kirkland Square Metres: 44,000m2 Location: Southern Cross West Tower, 111 Bourke St, Melbourne In construction with client to move in between September and November 2009 “Australia Post are consolidating their Lonsdale St, Exhibition […]
Helen Kontouris Design, available through Schiavello
The internet never sleeps! Here's the stuff you might have missed
Ostensibly an industrial design consultancy, Tilt was born of the observation of an increasing gap between architectural ambition and construction capability. The skill set lies in facilitating the inherently creative bent of architects, landscape architects and artists with engineering and industrial design solutions.
With the acquisition of Marco Fabrics by James Dunlop Group, we see a swathe of illustrious textile brands fall into our fingertips. From Romo to Black Edition, Villa Nova, Zinc Textiles, Mokum and more.
The workplace has changed – and it will continue to evolve. With dynamism at the heart of clients’ requirements, architects and designers at leading practices such as Elenberg Fraser are using and recommending Herman Miller’s OE1 products for the future workplace.