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Rising Siren

Whitehouse Institute’s Bradhly Le tackles the problem of overfishing with his new design concept, Rising Siren Seafood Restaurant.

Rising Siren


December 7th, 2010

Bradhly Le is co-winner of the 2010 Designer of the Year for the Interior Design specialisation of the Bachelor of Design at the Whitehouse Institute, awarded on Monday 22 November at the Campus Opening and Graduate Exhibition.

Le has come up with a design for a sustainable seafood restaurant for Walsh Bay’s Hickson Road precinct.

Rising Siren is a design response to the increasing need to address the problems of overfishing and the predicted collapse of seafood stocks by the year 2048.


The continual advancements of modern fishing techniques and technologies are shrinking our vast oceans, and the abundance of marine life is becoming increasingly exploited for its valuable protein source.

Rising Siren adopts the metaphor of depth to explore zones of compression and decompression within the restaurant, providing diners with a choice of diverse eating environments.

Inherent within the space are embedded motifs, graphics and spatial qualities that are intended to elicit an emotive response, that would positively influence the individual so that they may educate others.

The restaurant design applies narrative and subtle feedback of information to create a unique, exciting and educational dining experience.

The Whitehouse Institute offers Bachelor of Design courses at its Melbourne and Sydney campuses and offers integrated and core specialist units in Fashion Design, Interior Design or Styling and Creative Direction, aimed at preparing students for careers in design in the creative industries.


Concepts by Bachelor of Design students.


Whitehouse Institute of Design, Australia

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