We meet Emma Coulter, an artistic force at Geyer Melbourne.
July 1st, 2009
In a Brunswick art studio in Melbourne’s North a group of artists have staked their claim. The Pea Grean Boat is home to a handful of jewellers, painters, fashion designers and sculptors. One of these intrepid artists, Emma Coulter, also happens to be a senior designer at Geyer.
“Where design is conceived, rationalised, developed, documented and endlessly laboured over before it is even built, my art happens very intuitively,” Emma says, “I paint in the complete opposite way that I design.”
Formally trained in both art and design, Emma studied at QUT and has worked for HPA and Cox Rayner and now works for Geyer’s Melbourne office as a senior designer and creative lead designer.
“I’m a big believer that ‘god is in the details’ and if you can carry the idea through to that level of resolution then I believe you will create a successful project. Of course it all depends on how good the idea is in the first place.”
Emma recently exhibited in her third solo art show, ‘Memory Space’ at Kick gallery in Melbourne. “The concept is basically a metaphor for a collective dwelling space of subconscious thought patterns and processes and the translation of subliminal ideas into visual references,” she explains.
The artist and designer is a member of the Geyer’s national Design Leadership Team (DLT). “We are responsible for ensuring that ideas are challenged, design standards are maintained, and that great design comes out of the office,” she says.
In her role at Geyer Emma has also been involved in a number of notable projects including John Holland’s head office in Brisbane – a favourite of the designer for its “raw and honest detailing” – and BHP Mitsubishi Alliance Brisbane, as well as quirkier projects such as the ’24 hour chair’ for Wilkhahn’s 200th anniversary in ’07.
“I think artists think in a slightly different way to designers. Art is first and foremost deeply rooted in a conceptual idea. It isn’t driven by the same commercial pressures. Art lets an idea be an idea for the sake of an idea,” Emma says.
“I think too often in design we start by focussing on the end result and the deliverables. A little more time invested up front exploring ideas can really set up the foundations for a more memorable outcome.”
See more of Emma’s interior design and artistic works below.
geyer.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Time is running out, don’t miss your chance to be crowned Gaggenau’s Kitchen of the Year for 2021 and win!
We sit down with Lisa Vincitorio and Laelie Berzon, founders of Something Beginning With to learn about their design obsessions.
The internet never sleeps! Here's the stuff you might have missed
A school in India, designed by Vijay Gupta Architects, showcases the importance of the natural world by engaging and educating the young.
The official launch of the 2024 WA Architect Awards opens today – Wednesday 1st May – with the opening of the AIA WA Awards Exhibition.
Welcome to the year of the Design Effect. This year’s theme aims to showcase the profound ripple effects that exceptional design can have on people, place and planet. Join in shaping this narrative by contributing your perspective before May 3, 2024, and become a part of the Design Effect movement.
The build-to-rent model stands out as one of the most prominent discussions in design and development circles, so we’ve engaged with various perspectives and case studies from industry leaders and shifters. From citymaking design practices to entrepreneurial viewpoints, these stories provide a nuanced understanding of this increasingly prevalent model.