We catch Joel Booy, one half of Netherlands-based Aussie expats Studio Truly Truly, on home soil for the launch of Typography, the duo’s box-fresh lighting system for Rakumba.
July 11th, 2018
The dynamic couple behind the rising design practice Studio Truly Truly returned to their native Australia recently to launch a new lighting collaboration. The trip presented the opportunity to sit down with one half of the practice, Joel Booy, and hear more about the project, as well as the culturally different design approaches between the Dutch and the Aussies.
Joel Booy: Sure! It’s been an interesting one for us because it was a commercial brief, but we got given quite a free rein.
They wanted a collection of lights that would fit together on a track. So we came up with the idea of it being Typography, which made it really easy because Kate and I had been typographers.
Letters have common pieces, though they look completely different – like a ‘G’ versus an ‘L’ – they work together because of the sizes and proportions. We created that language and developed a lot of variations, or ‘fonts’, which we then whittled down.
That’s the cool thing. You can use them on the vertical and along the track in a classic, rhythmic way, or put them anywhere in a sort of ‘jazz’ way.
Rakumba worked really hard on making it a reality. And that’s one difference that we see in Australia versus the European mentality. We can accept aesthetic images, take on the challenge of making them, and technically they resolve. In Europe, it can sometimes be the other way around.
Yeah, there’s a kind of innovation, and a drive here that says, ‘if I need to get it done, I’ll get it done – I’ll find a way to make this’. In the Netherlands, they’re more focused on ‘fascination’, on coming up with something that’s really out there and from your heart, but it doesn’t matter if it’s ugly, or non-functional. It’s really extreme in the Netherlands.
I think the Dutch have a very open-minded culture, so lots of thinking and discussing things like ‘the future’ or sustainability and the idea of doing it via design is comfortable for them. Also, politics and design are not separated there at all. Whereas here, I don’t know – it’s tough to get everyone into the thinking that everything you make is political.
Designers can get a lot of extra press out of the idea of making something responsibly. We’re always questioning how we can make things better, without it being just spin. With projects like the IKEA sofa [designed for the PS2017 range] for instance – which is our most mass-produced product – we were really conscious of how we could make it as sustainable as possible.
The good thing about Rakumba is that they were able to manufacture in a responsible way, using high-quality materials. And that’s another thing about Australian design, it’s not cheap but it is great quality, and most often, made really well.
A lot of great things that we’re not allowed to talk about! We’ll keep being artistic with our work, exhibitions… and furniture. There are some very interesting briefs, the kind we’ve always wanted and are finally getting. We seem to be getting more and more freedom. And that’s kind of the dream.
Rakumba lighting is available through Cafe Culture + Insitu.
Catch a recap of the designer talk series hosted by Cafe Culture + Insitu.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Living Edge definitely has the edge when it comes to supplying furniture for the education sector. With a plethora of brands and collections at their fingertips, Living Edge provides the perfect solution for any learning environment.
Natural forms meet technological sophistication to produce GH Commercial’s Pattern Perfect® Native Collection of carpets. Step inside the factory to see how local flavours inform the design.
Explore the radical new organisation strategy which accommodates for the hybrid future of work.
The workplace has changed – and it will continue to evolve. With dynamism at the heart of clients’ requirements, architects and designers at leading practices such as Elenberg Fraser are using and recommending Herman Miller’s OE1 products for the future workplace.
As one of Australia’s most specialised lighting designers, Jenni Gillard of Gillard Group has lit fish, artwork, Ovolo eggs, places of worship and more. She shares the maths, science and creativity behind her craft.
As NGV’s top design curators, Simone LeAmon and Ewan McEoin have big dreams for the design sector. And they’re coming at it with energy and ambition.
Newly opened, HAY marks its 20th year in business with a new Australian flagship in Fitzroy, Melbourne. Here’s everything you need to know.
In this video, we explore the collaboration between Indigenous Australian artist Helena Geiger and Milliken. Their new commercial carpet collection, Sandhills, is a collection that transports you straight into the Australian landscape, and it’s a story you won’t soon forget.
The internet never sleeps! Here's the stuff you might have missed
The Social Space at the 2023 INDE.Awards recognises best design, innovation and creativity on every level and Capral, the supporter of this category, is leading the way, taking us all to a more sustainable future.
We were blown away by the beauty of these richly dynamic rug designs crafted in collaboration with four talented First Nations artists. Relive the highlights from the launch of Tappeti’s Indigenous Collection.
At Ivanhoe Grammar, McIldowie Partners has tackled a demanding brief head-on. With multiple levels and a wealth of facilities, the new Sports and Aquatic Centre brings top class facilities without losing a connection to the landscape.