Celebrating Grohe with German VP of design Michael Seum

Championing innovations in technology for the bathroom, Grohe and Reece Australia recently hosted guests in Melbourne for a night of design and delight.

BY Andrew McDonald

May 18th, 2018

grohe.com.au

Tags: bathroom, Grohe, reece, tapware

In Melbourne last week guests were treated to a lovely night of food and design in celebration of German sanitary ware brand Grohe. Designers, developers and other industry folk made up the crowd, but the star of the event was Michael Seum, Grohe’s VP of Design. The Chicago native, who is now based in Düsseldorf, didn’t miss the opportunity to delight the crowd during a Q&A session.

Over an elegant three-course dinner, guests were regaled with insights into the company’s latest technologies – including a new water security system (think IoT for water). Michael also spoke about the brand’s creative process and its recent installation at the Salone del Mobile Milan. Stay tuned for our interview with Michael, which will be up on IndesignLive soon.

Photography by Gerald Wiblin.

INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Giravolta

Pedrali

Cove™

Autex Acoustics

Recessed Curtain Tracks – Blindspace

Shade Factor

Lizzy Stageman: Textiles & Wall Covering

Materialised

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Indesign

Dale O’Brien on sitting easy with Herman Miller’s Verus Chair

In the first instalment of our three-part series exploring what it means to sit your best, we pose the question to Gray Puksand’s Dale O’Brien, who discusses the importance of ease and majority rule when it comes to sitting and reveals why specifying a task chair is not unlike choosing a Volvo.

Indesign

Material integrity at SJB’s Billyard Avenue

Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.

Indesign

In a different light: The Geelong College’s Belerren Centre designed by Wardle

The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.

Indesign

A collective vision: The whimsical workplace with Intuit, COX and MillerKnoll

Stepping into Intuit’s Sydney workplace certainly doesn’t feel like walking into an office. Why? In this film, we discover that, when joy takes precedence as a design driver, even a high-performing commercial CBD headquarters can feel like an intuitive wonderland that invites employees to choose their own adventure.

The kitchen and bathroom launches at Milan Design Week 2026

From sculptural basins and wellness-led bathrooms to kitchens and professional-grade appliances, these Milan Design Week releases reframed the home’s most functional spaces as places of ritual and care.

Products

Standout furniture launches from Milan Design Week 2026

From indoor-outdoor furniture systems and archival reissues to experimental lighting, circular materials and collectible surfaces, these launches captured Milan Design Week’s broader conversation around comfort, craft, longevity and atmosphere.

Indesign

The Riverside indulgence of Amora Herencia

Embodying quality at its core, Amora Herencia Riverwalk Melbourne is a contemporary 4.5-star hotel on the banks of the Yarra River, where heritage and modern luxury unfold in equal measure.

Indesign

A tale of two hotels: How Buchan and GROHE have crafted memorable experiences across two very different hotels in Melbourne’s newest hospitality destination

Merging two hotel identities in one landmark development, Hotel Indigo and Holiday Inn Little Collins capture the spirit of Melbourne through Buchan’s narrative-driven design – elevated by GROHE’s signature craftsmanship.

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed

News

The Indesign Social Club opens the conversation

Hosted at Savage Design in Sydney, the first Indesign Social Club brought emerging architects and designers together for a smaller, more open conversation on participation, making and the future of practice.

People

Tom Kundig joins the podcast in Sydney

The renowned American architect stopped by to record a STORIESINDESIGN episode with Timothy Alouani-Roby, delving into his philosophies of design and the landscapes that inspire his work.

Projects

A new front door for paediatric care at Westmead

Designed by Billard Leece Partnership, the Wattle Building brings expanded clinical services together with a more legible, family-centred experience of hospital care.

Home

Four things we learned as Saturday Indesign evolves

Our recent exhibitor session showed a renewed SID moving towards hospitality, process and more meaningful showroom experiences.

Celebrating Grohe with German VP of design Michael Seum

Photography by Gerald Wiblin.

The Indesign Collection

Giravolta

Cove™

Recessed Curtain Tracks – Blindspace

Lizzy Stageman: Textiles & Wall Covering

Indesign Our Partners

Dale O’Brien on sitting easy with Herman Miller’s Verus Chair

Material integrity at SJB’s Billyard Avenue

In a different light: The Geelong College’s Belerren Centre designed by Wardle

A collective vision: The whimsical workplace with Intuit, COX and MillerKnoll

Indesign Newsletter

Related Stories

The kitchen and bathroom launches at Milan Design Week 2026

Standout furniture launches from Milan Design Week 2026

The Riverside indulgence of Amora Herencia

A tale of two hotels: How Buchan and GROHE have crafted memorable experiences across two very different hotels in Melbourne’s newest hospitality destination

While you were sleeping

The Indesign Social Club opens the conversation

Tom Kundig joins the podcast in Sydney

A new front door for paediatric care at Westmead

Four things we learned as Saturday Indesign evolves

Subscribe to our Newsletters