Celebrating Grohe with German VP of design Michael Seum

Championing innovations in technology for the bathroom, Grohe and Reece Australia recently hosted guests in Melbourne for a night of design and delight.

BY Andrew McDonald

May 18th, 2018

grohe.com.au

Tags: bathroom, Grohe, reece, tapware

In Melbourne last week guests were treated to a lovely night of food and design in celebration of German sanitary ware brand Grohe. Designers, developers and other industry folk made up the crowd, but the star of the event was Michael Seum, Grohe’s VP of Design. The Chicago native, who is now based in Düsseldorf, didn’t miss the opportunity to delight the crowd during a Q&A session.

Over an elegant three-course dinner, guests were regaled with insights into the company’s latest technologies – including a new water security system (think IoT for water). Michael also spoke about the brand’s creative process and its recent installation at the Salone del Mobile Milan. Stay tuned for our interview with Michael, which will be up on IndesignLive soon.

Photography by Gerald Wiblin.

INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Outdoor and Patio Umbrellas – Caravita

Shade Factor

Rail

Pedrali

Wall Murals

Materialised

DL5 EXPERIENCE™

LINAK®

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Indesign

Michael Drescher and Jacob Olsen on finding the sweet spot with Herman Miller’s Sayl Chair

In the second instalment of our performance seating three-parter, we turn to DKO’s Michael Drescher and Jacob Olsen to peek behind Sayl’s confident architectural form and explore the ideas of inclusivity, adaptability and freedom to move as hallmarks of what sitting your best actually means.

Indesign

A Smarter, More Intuitive Kitchen with the Bosch AccentLine

Blending versatile cooking with smart performance, Bosch AccentLine appliances bring a quieter sense of order and simplicity to the modern kitchen.

Indesign

In a different light: The Geelong College’s Belerren Centre designed by Wardle

The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.

Indesign

Material integrity at SJB’s Billyard Avenue

Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.

The kitchen and bathroom launches at Milan Design Week 2026

From sculptural basins and wellness-led bathrooms to kitchens and professional-grade appliances, these Milan Design Week releases reframed the home’s most functional spaces as places of ritual and care.

Products

Standout furniture launches from Milan Design Week 2026

From indoor-outdoor furniture systems and archival reissues to experimental lighting, circular materials and collectible surfaces, these launches captured Milan Design Week’s broader conversation around comfort, craft, longevity and atmosphere.

Indesign

The Riverside indulgence of Amora Herencia

Embodying quality at its core, Amora Herencia Riverwalk Melbourne is a contemporary 4.5-star hotel on the banks of the Yarra River, where heritage and modern luxury unfold in equal measure.

Indesign

A tale of two hotels: How Buchan and GROHE have crafted memorable experiences across two very different hotels in Melbourne’s newest hospitality destination

Merging two hotel identities in one landmark development, Hotel Indigo and Holiday Inn Little Collins capture the spirit of Melbourne through Buchan’s narrative-driven design – elevated by GROHE’s signature craftsmanship.

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed

News

The Indesign Social Club opens the conversation

Hosted at Savage Design in Sydney, the first Indesign Social Club brought emerging architects and designers together for a smaller, more open conversation on participation, making and the future of practice.

Home

Why Bio-Based & Rapidly Renewable Materials Matter: A CPD Live presentation

Presented by Woven Image

Indesign

What happens when a chair becomes the conversation?

At Machine Hall, Herman Miller gathered Sydney’s design community to consider performance seating as part of workplace strategy, not just workplace furniture.

Products

Designing colour with intent: Inside the Breathe palette

Tamara Veltre, director at Breathe, reflects on the studio’s collaboration with Haymes Paint — a deliberately reduced, architect-designed palette that reframes colour as part of architecture, not an afterthought.

Celebrating Grohe with German VP of design Michael Seum

Photography by Gerald Wiblin.

The Indesign Collection

Outdoor and Patio Umbrellas – Caravita

Rail

Wall Murals

DL5 EXPERIENCE™

Indesign Our Partners

Michael Drescher and Jacob Olsen on finding the sweet spot with Herman Miller’s Sayl Chair

A Smarter, More Intuitive Kitchen with the Bosch AccentLine

In a different light: The Geelong College’s Belerren Centre designed by Wardle

Material integrity at SJB’s Billyard Avenue

Indesign Newsletter

Related Stories

The kitchen and bathroom launches at Milan Design Week 2026

Standout furniture launches from Milan Design Week 2026

The Riverside indulgence of Amora Herencia

A tale of two hotels: How Buchan and GROHE have crafted memorable experiences across two very different hotels in Melbourne’s newest hospitality destination

While you were sleeping

The Indesign Social Club opens the conversation

Why Bio-Based & Rapidly Renewable Materials Matter: A CPD Live presentation

What happens when a chair becomes the conversation?

Designing colour with intent: Inside the Breathe palette

Subscribe to our Newsletters