The value of making prototypes to test, refine and improve ideas is the subject of an exhibition at Adelaide’s JamFactory, writes Anthony Caggiano.
September 2nd, 2011
Curated by Margaret Hancock, Prototyping : Making Ideas showcases the methodologies several Australian artists used to develop their products.
“The journey from ideas and sketches, through prototypes to final product, can be a long process and it is rare that just one prototype of any design is created,” Hancock said.
“Through presenting early prototypes at various stages, the exhibition plots this challenging and exciting trial and error stage.”

Illumine decanter and tumbler. Image Ashlee Page
She said it also highlights the hands-on skills of designer/makers and/or the relationships between designers and the artisans they work with to produce prototypes.
South Australian-based designer John Quan’s Flexible Desk Lamp evolved from experiments after reading an article about steam-bending timber using hot water and fabric softener.

“This particular technique did not work for Quan but the article’s description of timber as ’flexible as wet spaghetti’ intrigued him,” Hancock said.
“He started exploring ways of breaking the lignum bonds to make timber more flexible.”
The prototyped lamp has an aluminium sheet laminated between layers of timber veneer. LED lights, wiring, European beech veneer and aluminium are laminated together in a single process using a multi-part mould.
Other artists on show include JamFactory production manager Emma Aiston of DANIEL.EMMA, designers in residence Simone LeAmon and Adam Goodrum and alumni Karen Cunningham and Mandi King.

Daniel Emma D_E Collection. Image Rodrick Bond

Adam Goodrum Chatterbox sidetables. Image Paul Pavlou

Rohan Nicol Stretchlight
Main image: Simone LeAmon La Prima Ballerina. Image Andrew Curtis
JamFactory
jamfactory.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In a tightly held heritage pocket of Woollahra, a reworked Neo-Georgian house reveals the power of restraint. Designed by Tobias Partners, this compact home demonstrates how a reduced material palette, thoughtful appliance selection and enduring craftsmanship can create a space designed for generations to come.
For a closer look behind the creative process, watch this video interview with Sebastian Nash, where he explores the making of King Living’s textile range – from fibre choices to design intent.
Merging two hotel identities in one landmark development, Hotel Indigo and Holiday Inn Little Collins capture the spirit of Melbourne through Buchan’s narrative-driven design – elevated by GROHE’s signature craftsmanship.
In an industry where design intent is often diluted by value management and procurement pressures, Klaro Industrial Design positions manufacturing as a creative ally – allowing commercial interior designers to deliver unique pieces aligned to the project’s original vision.
Gerald Matthews of Matthews Architects provides insight on South Australia’s 2024 Future Living code amendment, focusing on co-located living.
Named after the way it mirrors human movements, Mirra 2 Chair’s dynamic design reflects the intricate individuality of our bodies and proves that adaptability isn’t just about keeping up with the times but actively shaping them.
The internet never sleeps! Here's the stuff you might have missed
On Australia’s deeply contested national day, 680 Australians were recognised in the General Division of the 2026 Order of Australia Honours.
A lobby upgrade of 440 Collins St demonstrates how a building’s street-level spaces can be activated to serve many purposes.