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Ketel One Commission

Ketel One invites 16 Melbourne craftspeople to share their story with the world. Alice Blackwood attends the briefing evening in Melbourne.

Ketel One Commission


March 17th, 2011

There was an air of curiosity and anticipation at the launch of the Ketel One Commission on Wednesday 9 March.


Held at Blue Diamond, 15 levels above Queen Street in the Melbourne CBD, the event kicked off with much milling and chatting, although no one was quite sure what they were there for!


Silence reigned as the Commission Curator, Ewan McEoin, took to the stage to reveal the concept behind the project – and how the creatives in attendance would be contributing to this.


Paying homage to 10 generations of Ketel One distilling, and the craftsmanship involved in this, the Ketel One Commission invites 16 talented modern craftsmen to share their creative process.

The project provides a platform on which to communicate this process, while encouraging creatives to express their views on the importance of craftsmanship in the modern world.

Those invited to participate straddle myriad disciplines, including illustration, photography, furniture making, web design and more.


Juliet Moore and Ben Edwards

Final submissions will be on display 25 May – 28 May at the Compound Interest Centre for Applied Arts, in Collingwood.

There’s also a prize up for grabs, with the winning submission receiving an all-expenses paid trip to the Dutch Design Week, followed by a visit to the Nolet Distillery in Schiedam.

Those participating in the Ketel One Commission include:

Aaron Moodie and Colin Tretcher

Andy Gibson and Adam Sargent

Ben Edwards and Juliet Moore

Gregory Bonasera

Geoffrey Nees

James Harcourt

James Watkins


Jessie Fairweather

Justin Hutchinson

Matthew Angel

Nick Rennie

Ross Didier

Rory Hyde

Scottie Cameron

Simon Goodrich

Tim Fleming

Toby Horrocks

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