As the work/home axis began to shift, Corporate Culture became increasingly aware of a blur in the lines between ‘office’ and ‘home’ designs, and the possibility of a cohabitation between loose furniture and office systems. A less traditional workplace allows room for a more collaborative work ethic to thrive, enhancing a sense of engagement in and with a company.

Adam Goodrum’s new collection for CULT

As BYOD (Bring Your Own Device) and hot desking are becoming common work practices, the importance of a totally free dialogue between both environments is growing: a sleek timber dining table may efficiently – and beautifully – function as a work setting (at the office, or in the home-office); a classic-mid century swivel chair can operate as effectively, communicating an eloquent message of elegance and savvy, in both the living- and board-room, the reception or the study. This segue of domains has opened the field right up, creating exciting options for individual expression at work and at play.

Adam Goodrum’s new collction for CULT