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Milan Day 1

The fair starts with a bevy of press previews and some big names. Here’s how day no.1 rolled out for Nicky Lobo and the Indesign team, on the ground in Milan.

Milan Day 1


April 9th, 2013

Milan Indesign

Hero Image: Ross Lovegrove for Artemide – Nebula

artemide ernesto gizmondi milan

Ernesto Gismondi for Artemide


Took place primarily in Italian and French so I wasn’t much use. I was happy when Ross Lovegrove took the microphone for a few brief, but comprehensible  minutes. As always, some big names here: Karim Rashid, Daniel Liebskind, Neil Poulton and Jean Nouvel.

gessi showroom milano salone indesign

Gessi’s New Showroom – Milan

gessi showroom bathware salone milano indesign

Goccia Trident Showerhead – Gessi


The three-week-old showroom is, in a word, amazing. Through a tunneled walkway and down a flight of stairs, a journey through the bathroom brand’s labyrinth takes you around the latest products, their functions and new interpretations for bathroom styling. Plus a smaller, but still impressive, section on their kitchen products. A lot of love and investment has gone into this project and we seriously urge everyone to check it out.

gessi showroom salone milano indesign

Gessi’s New Showroom – Milan

gessi showroom indesign milano salone

Gessi’s New Showroom – Milan

BassamFellows @ Agape

Bathroom brand Agape have recently taken on intercontinental brand, BassamFellows, for Italy. This year BassamFellows (BF), made up of Australian Craig Bassam and Scott Fellows, celebrate 10 years since they first launched at Milan. It’s a milestone for the timber-loving brand, and we congratulate them on their success so far (now distributed through the US, Canada, Australia, Singapore, Switzerland, Paris, Munich and Antwerp). AND they have a new chair (so comfortable you don’t need the seat pad – although they’ve designed one just in case. More from Craig later…

A Dutch afternoon – A few Netherlands-based outfits made our afternoon!


Linteloo – Netherlands

Linteloo – fun, colourful storage pieces and dumpy, comfy lounge settings. We love!

Cloud Sofa by Marcel Wanders for Moooi indesign milan

Marcel Wanders for Moooi – Cloud Sofa

Canvas Sofa and Heritage Cushions by Marcel Wanders for Moooi indesign milan

Marcel Wanders for Moooi – Canvas Sofa and Heritage Cushions

Moooi – the superbrand led by Marcel Wanders had a huge launch in a huge warehouse space, accompanied by photography by artist, Erwin Olaf, who has been collaborating with Moooi for years. More from Moooi designer Nika Zupainc later…

PROOFF Side Seat

PROOFF – Side Seat

Proof – more clever, usable pieces from the commercial-minded company who created the EarChair and WorkSofa, including a storage system with a pliable latex exterior

My Couch My Canvas Tutto Bene
Tutto Bene – My Couch My Canvas by  Annebet Philips

Tutto Bene ­– a platform for emerging designers based in Amsterdam, there were a few standouts in the form of some lamps

Not to mention a quick look in at e15 (think: pink!), the Milan Boffi showroom (busy!) and of course the collaboration between Prada and Knoll (was: conceptual).


Stefan Diez Studio for e15 – Pink Houdini

We’re heading to the Fiera (fairground) tomorrow, which is where the real fun begins, stay tuned and be sure to keep abreast of the updates as they happen via our social media channels on facebook, instagram and twitter!

Ci vediamo!



















Tutto Bene:


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