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Indesign Magazine
Indesign Magazine

A brand new look for Sydney Indesign 2015

In 2015 Sydney Indesign marks 12 years of being Australia’s premier design event with a fresh, new look and feel.



BY Lorenzo Logi

February 17th, 2015


Now in its 12th year of operation, Indesign: The Event returns to Sydney with a brand new look and an evolved event format that puts the focus on connectivity, engagement and best-in-class Australian and international design.

“Indesign: The Event continues to be the region’s single most powerful platform for connecting designers, specifiers, suppliers, manufacturers and developers, through a highly interactive, commercially-focused program of events. Our new-look brand is a close reflection of our commitment to continuing to facilitate new business opportunity and growth – especially within Australian and our surrounding region,” says Indesign Media CEO, Raj Nandan.

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The new look is characterised by a strong graphic campaign, produced by Art Director Christopher Holt in collaboration with Mr. Nandan. Celebrating the concept of connection and engagement among design professionals are the interconnecting angles of geometric shapes and layering of colour in subtly varied tones.

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Above: Raj Nandan opens the Sydney Indesign Group Meeeting, February 2015

Taking place over three days, the Sydney Indesign program offers members of the design community a chance to connect and interact through numerous touch points. Spread across four major design precincts, 40+ showroom destinations allow visitors to engage with the brands they love and be the first to see latest product and furniture releases.

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Above: Sydney Indesign Group Meeeting, February 2015

Sydney Indesign presents its third edition of Galleria at the Australian Technology Park. This immersive open plan design experience offers up a lively mix of brands – both Australian and international, and an exciting line-up of local and global product launches.

Heating up conversation will be Sydney Indesign’s WorkLife, Habitus’ Livelife and DQ Round Table seminar series, which invite local and global thought leaders to nut out key issues surrounding the disciplines and industry of architecture and design.

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In 2015 The Project tackles the theme of Ritual, inviting suppliers and retailers to team up with designers to interpret and tease out the ‘rituals and traditions’ that are inherent within their brand culture and creative practice. Visitors will be wowed by The Project’s powerful creative pull, with designers and suppliers working together to transform space and product into a truly memorable experience.

The DQ Design Trail is a self-guided tour that enables design lovers to tailor their Sydney Indesign experience so that Australian made and designed products stay top of the day’s agenda.

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Above: DQ Round table discussion, Melbourne

Continuing in its support and facilitation of emerging Australian design is Launch Pad, which runs in conjunction with Indesign: The Event. In 2015 the Launch Pad competition and mentorship program calls on emerging Australian designers to submit their design prototypes and go in the running to win a career launching package.

FAST FACTS

When
Thursday 13 – Saturday 15 August 2015

Where
Multiple venues along design trails in Surry Hills, Chippendale, Alexandria, Darlinghurst

How much
Free to register and attend

Getting Around:
Registration gives you free all-day travel on our shuttle buses, traveling between each location on the design trails.

Web + Social
sydneyindesign.com.au
facebook.com/indesigntheevent
instagram.com/indesigntheevent
twitter.com/indesign_event


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