The Project 2015 theme revealed

Above: Stormtech and Rice Daubney, Sydney Indesign 2013

Above: Interface with Loop Creative, Melbourne Indesign 2014

Since 2008 The Project has been showing off the unique flair of the industry’s top creatives as they team up with Indesign Event Exhibitors to transform showroom spaces into an experience to remember.

This year The Project theme, ‘Ritual – The Art of Tradition’, calls on Exhibitors and creatives to join forces and explore the rituals and traditions that make their brand culture and creative practice unique.

This theme gives us pause for a rare moment of reflection, asking us to think about the meaning of ritual. From creativity through to business, and the workings of our everyday life, rituals become our frame of reference and often our guide.

Within the spectrum of business there’s the rituals of brand engagement – how a brand and its clientele might connect and interact. Faced with shifting consumer demand aided by mobile technology and digital interactivity, do we invent new rituals of engagement, or is it time to reinforce the traditions that have long defined us?

We have creative rituals, too, which might involve anything from approaches to inspiration and ideation, through to methods of development and execution. What are the rituals inherent in the way you see, perceive and respond to a design problem or challenge? There’s even the making and breaking of rituals – rethinking, reshaping, redefining, or paying homage to a long-held tradition or ‘way of doing’.

In our relatively young and ambitious Australian design industry, where many of our design luminaries hail from centuries-old design cultures, what does tradition and the ritual of practice mean to us? In Australian design, are we making tradition, breaking tradition or carrying on tradition?

Above: Seehosu with BVN Donovan Hill, Sydney Indesign 2013

About The Project

The Project is an installation series that takes place as part of Indesign: The Event each year. The Project shows off the creative flair of the design industry’s top talents and transforms showroom spaces and stands to create a memorable, engaging brand experience for event visitors.

The Project calls on Exhibitors and designers, architects, studios or any other creative team to join forces and push the design boundaries with in-showroom installations and spatial experiences.

Each year, The Project theme offers creative partners a source of inspiration for their collaborative journey, as they put on a spectacular and experiential showcase of brand, product and space.

The Project offers a powerful creative pull for Sydney Indesign’s 8,000+ visitors and is often remembered among event-goers and Exhibitors alike as the highlight of the day.

Would you like to be part of The Project in 2015? Contact us to chat about finding a creative collaborator for The Project 2015, info@indesigntheevent.com.au

See what our Exhibitors and their creative partners have done in past years – read up on The Project at Melbourne Indesign 2014 and Singapore Indesign 2013.

MID14

SGIND14