China Airlines 777-300ER boasts a spanking new interior inspired by the Song Dynasty.
December 4th, 2014
Taiwan’s flag carrier, China Airlines, is betting big on luxury travel with its new Boeing 777-300ER fleet, complete with cabin interiors designed by award-winning Taiwanese designer Ray Chen.
Taking inspiration from the Song Dynasty, the cabin interiors place emphasis on eastern beauty, elegance and simplicity. In an industry first, the interiors also feature a wood grain design and mood lighting.
While the Song Dynasty is the main design inspiration, the airline is not short on modern creature comforts. Premium Business Class passengers will get to enjoy full-flat, generous 78-inch seats that are comparable to the ones to be found in First Class. The new Premium Economy Class features an expanded 39-inch legroom and a fixed backshell design, ensuring that passengers who recline their seats won’t cause discomfort to travellers seated behind them. Economy Class seatbacks are thinner and can recline almost to 120 degrees, offering passengers more legroom and comfort. In addition, a family of three can experience Asia’s first Family Couch simply by raising their footrests, which would then convert their seats into a single sofa bed.
Notably, the Sky Lounge located in the middle of the Business Class zone features what appears to be a well-crafted ‘bookshelf’, and is a place where guests can gather to enjoy a variety of tea, coffee and pastries.
The well thought out design extends to the uniforms, which have been conceived by Oscar-nominated costume design William Cheung; Song Dynasty inspired utensils by Chen Chun-Liang, a shortlist for the Tang Prize (also known as the Asian Nobel Prize); in-flight items reflecting Taiwanese culture by Wang Jung-Wei and Su Yao-Chang; and exquisite in-flight amenities by Viola Chen, a winner of Italy’s 11th Grandesign Etico International Awards.
China Airlines 777-300ER recently took home the 2014 Golden Pin Design Award.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
‘The Elevation of Gravity’ installation was an immersive showcase of innovation that heralded the debut of Gaggenau’s groundbreaking Essential Induction cooktop.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
The internet never sleeps! Here's the stuff you might have missed
Paying homage to that wonderful tool of life, the book, SJK Architects’ design for the new headquarters of Penguin Random House is both a temple to the library and a captivating place to work.
Meet a group of product designers who are making their presence felt not only at home but across the globe.