Claire Saeki speaks to Steve Frykholm, the man behind Herman Miller’s iconic graphic design, at REACH Hong Kong 2011.
October 12th, 2011
Four decades is a long time but Steve Frykholm’s reason for staying at Herman Miller is the opportunity to work on “good projects – more than on occasion”.

In the meantime he has become famous, been described as “legendary” and has work on display in multiple locations, including the Museum of Modern Art (MoMA) in New York.
When asked about the projects of which he is most proud, Frykholm doesn’t immediately mention the graphic and arresting Herman Miller picnic day posters, which have brought him much attention and of which a set of 20 recently sold for USD7000.

Sweet Corn, HM picnic poster, 1970
Instead he points to the company reports, that he has been putting together for the company for 35 years. Genuine pride emits from him as he describes his yearly task to improve on the year before. They are benchmarks of design.

2002 annual report – with disposable poncho attached for ’coming through the storm’
His most recent project is a poster for Herman Miller’s REACH event (Sep 16-17) in Hong Kong, discussion of which shows first hand the joy he clearly still gets from his work.
When creating the poster Frykholm was pondering images of China and Herman Miller icons, including the big lazy panda bear and the Eames Lounge chair.
“I said ’marry the two!’”, he says clapping his hands in exclamation.

Original sketch (left) and the final poster (right)
The graphic black and white of the animal and that chair, which has been in production since the 1950s, is a perfect match for Frykholm’s signature style.
“I dont know where I get my inspiration from” Frykholm offers quickly, unprompted, as though asked this question often. Clearly, however, he has already been inspired by China.
Herman Miller
hermanmilller.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Blending versatile cooking with smart performance, Bosch AccentLine appliances bring a quieter sense of order and simplicity to the modern kitchen.
In the last instalment of our three-part performance seating series, Alex Bain from Architectus explains why sitting well shouldn’t feel like sitting at all and explores an unexpected success metric of the hybrid workplace: the grounding power of emotional support.
In the second instalment of our performance seating three-parter, we turn to DKO’s Michael Drescher and Jacob Olsen to peek behind Sayl’s confident architectural form and explore the ideas of inclusivity, adaptability and freedom to move as hallmarks of what sitting your best actually means.
Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.
Outdoor entertaining just got a whole lot better with ASKO’s new alfresco dishwasher.
Seeho Su has brought Swedish design icon Gärsnäs down under, launching the legendary design brand in Australia.
The internet never sleeps! Here's the stuff you might have missed
Curator, writer and educator Kate Goodwin was in town for Melbourne Design Week. Here, she reflects on how light-touch organising and designer-led spaces created some of the most impactful, distinctive exhibitions.
Architects Neil Durbach, Camilla Block and David Jaggers of Durbach Block Jaggers have been named as joint recipients of the Australian Institute of Architects (AIA) Gold Medal for 2026.
CPD Live arrives next week, bringing together leading experts across design, accessibility, workplace wellbeing, innovation and the built environment. Attendees will hear practical insights, emerging ideas and real-world experiences from some of the industry’s most respected voices.