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Sometimes the most highly evolved designs are incomplete. When conceptualising the new Suncorp headquarters in Sydney, the interiors team at Geyer worked to the idea of ‘designing to 80%’. The result is a radical take on the oft-used idea of workplace flexibility. While the building caters to the needs of its residents in the present, it comprehensively avoids dictating what these needs will be in the future.

Ideas

SHIFTING THE SHOWROOM EXPERIENCE THROUGH COLLABORATION

The Project is that moment when you enter a showroom and find yourself overwhelmed with surprise, excitement, joy and the urge to Instagram – right away! This year, at Melbourne Indesign we saw exhibitors approach The Project from all angles – the common element among all being collaborative engagement.

JSB

Suncorp

SHIFTING THE SHOWROOM EXPERIENCE THROUGH COLLABORATION

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