Beta Cinema

Project
<strong>5 great examples of experiential retail in Asia</strong>
From Singapore to China, these 5 projects create memorable experiences for its visitors, beyond buying and browsing products.

Project
The Instagrammable Beta Cinema breaks away from traditional cinema design
A trip to the cinema in Ho Chi Minh City is not just a matter of viewing the latest blockbuster these days. There is also the chance to enjoy the cinema itself – through a design that takes colour and landmark references to another level entirely.

Events
Cubes 102: Rethink, Reinvent is out now!
What do we want from our built environment? How can we create quality places that people want to live, work, play, and learn in? Cubes 102 is a wide-reaching investigation into placemaking.