American Red Oak
Events
American Hardwood Export Council and Hendro Hadinata present KARANA Collection
The American Hardwood Export Council (AHEC) has collaborated with leading Indonesian designer Hendro Hadinata on the KARANA Collection, unveiled at Indonesia Design Week (IDW).
Articles
Generative AI and its implications on design: Man x Machine x Material
The Man x Machine x Material collaboration by Jarrod Lim and The American Hardwood Export Council explores how generative AI can enhance design processes while also revealing the areas where human intuition remains irreplaceable.
Articles
AHEC spotlights underused American hardwoods at Clerkenwell Design Week 2024
The debut of ‘in-between’ furniture system created by Foster + Partners Industrial Design x Benchmark and Kingston University student creations give underused hardwoods a fresh perspective.
Events
Advancing design innovation through collaboration
At the launch of Discovered Singapore, designers Nathan Yong and Tan Wei Xiang shared their experiences in this innovative project promoting emerging designers and sustainable design practices.
Articles
American hardwood helps us rethink sustainable design
Many designers claim that sustainability is at the core of their work, but what does this actually mean? In collaboration with local designers, the American Hardwood Export Council puts its materials to the test.
Articles
Fifty Shades Of American Red Oak
From furniture designer John Kelly, Seven Easy Pieces gives rise to a long-overlooked material and a new star of the furniture industry in the east.
Articles
Sustainable Materials: Designing Greener With Confidence
Sustainability is paramount in modern design. In fact, one could argue that if a design isn’t sustainable, it isn’t truly modern. With a clear understanding of the negative implications of climate change and access to sustainable resources, selecting sustainable materials isn’t a choice anymore. It’s an urgent obligation – and a long-term commitment.
Articles
Fifty Shades of American Oak
From furniture designer John Kelly, Seven Easy Pieces gives rise to a long-overlooked material and a new star of the furniture industry in the east.