American Red Oak

Generative AI and its implications on design: Man x Machine x Material

The Man x Machine x Material collaboration by Jarrod Lim and The American Hardwood Export Council explores how generative AI can enhance design processes while also revealing the areas where human intuition remains irreplaceable.

Indesign

AHEC spotlights underused American hardwoods at Clerkenwell Design Week 2024

The debut of ‘in-between’ furniture system created by Foster + Partners Industrial Design x Benchmark and Kingston University student creations give underused hardwoods a fresh perspective.

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Advancing design innovation through collaboration

At the launch of Discovered Singapore, designers Nathan Yong and Tan Wei Xiang shared their experiences in this innovative project promoting emerging designers and sustainable design practices.

Indesign

American hardwood helps us rethink sustainable design

Many designers claim that sustainability is at the core of their work, but what does this actually mean? In collaboration with local designers, the American Hardwood Export Council puts its materials to the test.

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5 notable installations from the 2021 London Design Festival’s Designposts initiative

The Designposts project at the 2021 London Design Festival explores the beauty of hardwood while celebrating emerging local talents and the creative history of London’s neighbourhoods.

Indesign

Fifty Shades Of American Red Oak

From furniture designer John Kelly, Seven Easy Pieces gives rise to a long-overlooked material and a new star of the furniture industry in the east.

Indesign

Sustainable Materials: Designing Greener With Confidence

Sustainability is paramount in modern design. In fact, one could argue that if a design isn’t sustainable, it isn’t truly modern. With a clear understanding of the negative implications of climate change and access to sustainable resources, selecting sustainable materials isn’t a choice anymore. It’s an urgent obligation – and a long-term commitment.