Thanks to a clever refurbishment by the team at DesignOffice, the Tait showroom in Redfern now provides an immersive and charming customer experience.
October 27th, 2015
Designed with space in mind, the showroom is clearly divided into product sections and features a fresh colour palette and a clever use of lighting, making the Sydney showroom an ideal backdrop for Tait to showcase its range of outdoor furniture and accessories.
The Redfern showroom’s refurbishment was completed by Collingwood based DesignOffice. The architecture and interior design practice co-director Mark Simpson says the biggest challenge was drawing more attention to the back of the showroom. “The space is quite deep and there are no windows at the back so we needed to create a focus. We increased the light level and clad the rear wall with plywood to make the back of the showroom a destination in itself.”
The team at DesignOffice spent days in the Tait showroom to properly observe the browsing patterns of customers, resulting in a new layout design where divisions are created between product groupings. “It’s like a series of vignettes that guide you through the store,” Mark explains.
A colour palette of green, charcoal, salmon and blue complement the Tait product range on offer. Fabric screens suspended from ceiling rails help to contain the view from the front of the store.
The products remain the star of the show though, with the space now an even more fitting home for its crafted designs. Fresh colours, product zones and focused lighting have created a warm and inviting space for customers to explore.
Tait
madebytait.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
A curated exhibition in Frederiksstaden captures the spirit of Australian design
For Aidan Mawhinney, the secret ingredient to Living Edge’s success “comes down to people, product and place.” As the brand celebrates a significant 25-year milestone, it’s that commitment to authentic, sustainable design – and the people behind it all – that continues to anchor its legacy.
London-based design duo Raw Edges have joined forces with Established & Sons and Tongue & Groove to introduce Wall to Wall – a hand-stained, “living collection” that transforms parquet flooring into a canvas of colour, pattern, and possibility.
In Melbourne, architects and designers gathered at Tait to toast the end of one year and, in anticipation, toast the next.
Saturday Indesign was bursting with energy and excitement in 2023. We bring you the wrap on all the insights from this year’s design extravaganza.
The internet never sleeps! Here's the stuff you might have missed
In Auckland, Wingates designs a new headquarters for a specialist investment firm focused on future growth, biophilia and collaborative work.
ownworld unveiled Silent Beams in its Collingwood showroom, marking the arrival of Swedish lighting brand Wästberg through a new partnership with Euroluce.
Overlooking Berlin Zoo, the suites of the 25hours Hotel Bikini Berlin curate the sustainability ethos in an entirely unique and dynamic aesthetic. Think natural fabrics and materials, jewel-hued colours, curves and cushions, spa-like bathrooms and hammocks with views over urban greenery.