Thanks to a clever refurbishment by the team at DesignOffice, the Tait showroom in Redfern now provides an immersive and charming customer experience.
October 27th, 2015
Designed with space in mind, the showroom is clearly divided into product sections and features a fresh colour palette and a clever use of lighting, making the Sydney showroom an ideal backdrop for Tait to showcase its range of outdoor furniture and accessories.
The Redfern showroom’s refurbishment was completed by Collingwood based DesignOffice. The architecture and interior design practice co-director Mark Simpson says the biggest challenge was drawing more attention to the back of the showroom. “The space is quite deep and there are no windows at the back so we needed to create a focus. We increased the light level and clad the rear wall with plywood to make the back of the showroom a destination in itself.”
The team at DesignOffice spent days in the Tait showroom to properly observe the browsing patterns of customers, resulting in a new layout design where divisions are created between product groupings. “It’s like a series of vignettes that guide you through the store,” Mark explains.
A colour palette of green, charcoal, salmon and blue complement the Tait product range on offer. Fabric screens suspended from ceiling rails help to contain the view from the front of the store.
The products remain the star of the show though, with the space now an even more fitting home for its crafted designs. Fresh colours, product zones and focused lighting have created a warm and inviting space for customers to explore.
Tait
madebytait.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The newest brand to emerge from Cosentino’s creative crucible is Ēclos, a next-generation mineral surface that embodies the organic beauty and tactility of marble in a precision-mineral surface or material.
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
Blending versatile cooking with smart performance, Bosch AccentLine appliances bring a quieter sense of order and simplicity to the modern kitchen.
Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.
In Melbourne, architects and designers gathered at Tait to toast the end of one year and, in anticipation, toast the next.
Saturday Indesign was bursting with energy and excitement in 2023. We bring you the wrap on all the insights from this year’s design extravaganza.
The internet never sleeps! Here's the stuff you might have missed
Held at Vini Divini Wine Lab in Sydney, the event brought together designers, operators and project leaders for an evening of lesser-known wines and conversation.
The renowned American architect stopped by to record a STORIESINDESIGN episode with Timothy Alouani-Roby, delving into his philosophies of design and the landscapes that inspire his work.