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Surteco’s innovative offering is enhanced by digital experience

One of Australia’s leaders in edge banding and decorative surfaces launches a new website that perfectly reflects the brand’s unique blend of German technology and local expertise.

Surteco’s innovative offering is enhanced by digital experience


BY

August 11th, 2021


The ability to produce stunning and highly resolved spaces requires – amongst other things – expertise and attention to detail, particularly where surfaces and edging are concerned. Because these elements play a pivotal role in achieving premium visual outcomes, it is their quality, level of finish and compatibility that separates the exceptional, high-end interiors from the less remarkable ones.

As the sole manufacturer of ABS edge bands in Australia and an unquestionable leader in decorative surfaces, Surteco Australia recognises their products’ crucial role in delivering exquisite spatial solutions. They have been combining European engineering with Australian know-how for over 30 years now, expanding their local design, material and manufacturing capabilities in the process.

Surteco Australia’s bespoke fusion of innovation, creativity, unparalleled experience, and deep understanding of surfacing technology results in a comprehensive offering that embodies the brand’s ongoing pursuit of perfection – and makes Surteco Australia the ultimate destination for industry professionals looking for consistency across both edge and surface.

Now, that destination has an enhanced digital presence. Surteco Australia’s brand new Australian website decisively reflects the company’s innate drive for constant improvement across their product offering, the operational side of the business – and relevant technologies. Deeply anchored in user-centric design principles, the new destination facilitates finding helpful information, applicable products and stimulating inspiration with ease.

Truly embodying the brand’s motto – “We create. We innovate” – the intuitive and effortless to navigate website boasts a more straightforward structure, refreshed layout and a carefully curated selection of new content that echoes Surteco Australia’s creative and technological principles. 

Whether an industry professional is after a product they know and love or wants to explore Surteco Australia’s broad offering, the efficient navigation bar makes it exceptionally straightforward to find anything from edge bands, glues, silicones and solvents to the wide selection of decors. Alongside the modernised search functionality making it easy to peruse the expansive range of products, the new site strives to provide inspiration on how they can be used. 

Offering exclusive insight into current and upcoming industry trends, the page enables users to keep up to date with ongoing design advancements – and empowers them to bring those trends to life through their projects. For example, the “Décor of the Month” section of the site features a choice of Surteco Australia’s most striking decor, offering a glimpse into its visual and practical characteristics – and including ideas around potential applications. “Design Stories”, on the other hand, is a corner of the site where Surteco Australia share their unique point of view on some of the most exciting trends and ideas.

The innovative site is bound to be an excellent source of information and creative stimulation that will undoubtedly make its way into the bookmark tab of any innovative design professional. And since it’s been optimised for a seamless experience on any device, Surteco Australia’s improved digital destination is now available from everywhere and anywhere, making it even easier to access and enjoy. 

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