To evolve is part of the human experience – and so Chairbiz has evolved and adapted too. A destination for quality Australian and International design, Chairbiz has rebranded as Products for People (P4 for short). While it’s easy to think a rebrand is a fancy way of saying, ‘we picked a new font’, in reality it’s so much more. After a year or so of company soul-searching, the design house formerly known as Chairbiz discovered one primary belief – good design exists for people – and decided to reshape their identity to reflect this.

P4 has maintained all of the best parts of its history – flexible design, people driven solutions, streamlined product delivery and superior design knowledge. P4 is also curious, communicative, dynamic and genuinely passionate about the broader world of design. For P4, any product can be beautiful – but real design expresses meaning and resonates with people far beyond its looks.

P4 hosted the MID seminar, Gender Bender in A+D. Read all about the talk here.