Company Profile: Johanson Design

Published by
jesse
October 12, 2010

Johanson Design is one of Sweden’s most expansive furniture companies.


Johanson Design was started in 1953 and has ever since then maintained a high level of craftsmanship as a platform for the company.

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The ownership is shared between the brothers Dan and Paul Johanson, who following investments in well-known designers, a decisive Scandinavian design, and solid furniture craftsmanship, have established a wide international customer base.
 

Since Dan and Paul Johanson took over the company in the early nineteen nineties, it was decided to continue to develop designs dedicated to the ’Johanson Design style’ that is so well received all over the world today.

They realized early on that the key to success was to combine furniture know-how with high-quality designs, says Paul Johanson.
 

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Following that, other well known designers such as Mattias Ljunggren, Alexander Lervik, Anders Hjelm, Johan Lindstén and Simon Pengelly have been working closely on product developments.

All the time they have been working with the company to launch many new products that has helped Johanson Design to gain their own high profile.

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The reputation we have and what the brand Johanson Design means is simple and minimalistic, underlined by a strong profile and clean scandinavian lines, says Dan Johanson.

Johanson Design have always maintained to use a choice of high quality materials and to honour delivery times.
 
The Johanson Design target group is very broad and worldwide.

Almost everything is specified and purchased through architects, designers and dealers.

It is mainly for contract use such as offices, retail shops, hotels, restaurants and ship interiors, to name a few.

Scandinavia and UK are the biggest markets followed by Benelux, France, Germany, Italy, USA, and now Australia and New Zealand.

Johanson Design
johansondesign.se/eng