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Sydney Indesign 2013: An Unprecedented Experience

After conceptualising, organising, promoting and executing Sydney Indesign 2013: The Experience, it is with enormous satisfaction that we declare it a resounding success.

Sydney Indesign 2013: An Unprecedented Experience


August 21st, 2013

We have been overwhelmed by the positive response from exhibitors, the architecture and design community, and the general public. Most notably, the Galleria space surpassed all expectations, not only hosting installations of breathtaking innovation and technical sophistication, but attracting huge crowds over three days.

Sydney Indesign 2013 Seeho Su Laneway

Follow The White Rabbit to Seeho Su

Scattered throughout the surrounding suburbs, participating showrooms rolled out a diverse and exciting programme of product launches, guest speakers, collaborations and parties. Having an extra day allowed showroom staff a chance to better connect with visitors, maximising the enjoyment and value for all involved.

Sydney Indesign 2013 Zuster

Zuster’s New Showroom

An extensive programme of seminars and discussions further elevated the Galleria and showroom exhibits. The Indesign Podium talks and WorkLife series focused on specific topics in a relevant and contemporary tone. Zeroing in on issues facing the architecture and design industry, these talks offered an opportunity for members of the community to engage with the conversations shaping their professions.

Sydney Indesign 2013 Porcelanosa Movida

Porcelanosa with Movida

The Habitus LiveLife series, while also tackling themes central to the residential architecture sector, was less formal, and was hosted in casual, inviting showrooms across the precincts.

Sydney Indesign 2013 James Richardson Galleria

James Richardson Installation, Galleria

Overall, the range of topics, speakers, and contexts ensured the seminar and discussion series attracted a broad audience, adding a stimulating and educational dimension to event.

Sydney Indesign 2013 Reece BIA Signature Floorconcepts

Reece Bathroom Life Showroom / Signature Floorconcepts

However the most important (yet intangible) success of this year’s Sydney Indesign, was the enormous enthusiasm of everyone involved. Whether a subliminal effect of the hot pink plastering the city, the gloriously warm August weather, or perhaps just the excitement of so many people working together, the mood among visitors, exhibitors and organisers was fantastic.

Sydney Indesign 2013 Cult Magis

Corporate Culture Showroom

The first edition of the newly reimagined Sydney Indesign has redefined Australia’s premiere design event, and we’re positive that we’ll only keep improving in years to come.

Sydney Indesign 2013 Habitus Pavillion

Habitus Pavillion, Galleria

We’ll be bringing you all the news and extensive image galleries from Sydney Indesign over the coming days, stay tuned!


(Hero Image: KE-ZU)

Images © John Doherty, Fiona Susanto, Rollo Hardy

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