Demonstrating kitchen excellence in a place of beauty
Published
Located in Surry Hills, Sub-Zero and Wolf’s new studio couples showroom functionality with the warmth that radiates throughout a home kitchen.
The undeniable heart of the home, the kitchen is a space for gathering, sharing and coming together, with cooking the foundational activity. Designed with as much attention on design as on function, the classic beauty of Sub-Zero and Wolf products is equally matched with exceptional cooking and cooling ability. It was this notion of hospitality and reliability that has brought the new Sub-Zero and Wolf showroom in Sydney to life.
The new showroom is set in the heart of Sydney’s Surry Hills, a renowned hotspot for design. An aspirational and hospitable space, designed to do more than showcase the product, but to inspire, educate and welcome visitors into the world of Sub-Zero and Wolf. The new showroom, designed by Adele Bates, shines a light on the incredible design possibilities that the Sub-Zero and Wolf brand offers across its ranges with a high-end fit-out that perfectly matches its heritage and diversity.
“The location and the building itself were critical to the design of the showroom. Heritage elements were so important to perfectly complement the heritage of the Sub-Zero and Wolf story. Designer Adele Bates interpreted the brief so effectively, creating an inspirational space for consumers and the design community that differentiates and highlights the diverse Sub-Zero and Wolf design styles,” says Andrew Mumford, Managing Director, Sub-Zero and Wolf, Australia, on the new showroom.
The space is divided into two key areas, set around an experiential journey that invites visitors to explore with ease. Through expert space planning, exceptional joinery and high quality materials, Adele Bates has created a showroom that is functional, tactile and sophisticated – the perfect complement to Sub-Zero’s refrigeration and Wolf’s cooking appliances.
At the back of the space, a discrete fluted glass door opens up to the demonstration kitchen and dining area. A change in colour and material palette signals a shift from the retail floor. Here, brushed brass, timber and mirrors feel more like a restaurant than a showroom, while the long dining table offers a unique sense of hospitality. The design of the Sub-Zero and Wolf showroom represents the synthesis of function and aesthetics, making an intimate connection between the visitor, the brand, and the appliances.
Sub-Zero Wolf
Sub-Zero Wolf Sydney Showroom
Foveaux House, 63 Foveaux Street, Ground Floor, Surry Hills, NSW
Monday – Friday 10am-3pm by appointment. To make an appointment, please contact sydney.showroom@subzero.com or call 1300 808 859
Photographer: Fiona Susanto
Related Articles
Articles
Creating synergies of form, hue and space
When considered from the perspective of the human experience, a chair is not merely an object. It is a human vantage point within a space, it is the focal point for energies and activities, and it is a visual anchor that guides activities and emotions.
Articles
Injecting identity into adaptable workplaces: the brand harnessing the visual treasure trove of cross-sector design culture
The magnetic pull of certain spaces comes down to how seamlessly they work and, more importantly, how they feel. Recognising this, Kettal Workplace draws on the uplifting codes of other sectors to deliver contemporary workplace design.
Articles
What Nikari reveals about Finnish design and its love of wood
KFive Furniture and Finnish design brand, Nikari, invite us into a world of Finnish folklore and exquisite woodworking traditions. As we step through this moody, magical forest of culture and contemporary design, we discover what makes Finnish design distinct from its Scandinavian counterparts.
Articles
The brand spotlighting furnishings crafted with purpose and the skilled design minds behind them
A wander around a BACHLI showroom reveals a tapestry of captivating furniture designs, curated precisely and craft-led. Thanks to its longstanding partnerships with iconic designers, BACHLI has become a go-to for discovering the most exciting established and emerging Australian and international brands. Initially based in Melbourne, BACHLI have recently expanded into Sydney with their Surry Hills showroom, increasing their presence and opening their invitation to the design-savvy and curious nationwide.