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Atmospheric and moody with a stage-like dune, Various Associates sets a pristine white stage for this epic SND retail store.
Situated in the dead centre of the hippest part of town, adidas Seoul is challenging how a fashion name sits within an established street scene. Various Associates has refocused street attention on the store’s second level with a facade that juts out.
In China where a majority of people shop online, Various Associates raises the stakes to connect with customers through intense emotion.
