knight associates
Project
Softly, softly at Lonely by Knight Associates
Here’s a fashion brand that steps away from the retail chorus line, to whisper its story in quiet and intimate tones. Women’s clothing and lingerie label Lonely uses its latest branding touch-point to invite the curious and deliver the unexpected.
Dissections
Lonely Newmarket
Women’s clothing and lingerie label Lonely opens its second flagship store in Auckland. Designed by Rufus Knight, it invites the curious and delivers the unexpected in retail.