car showroom
Project
This BMW showroom experience invites you to sink into a sci-fi wonderland
This BMW showroom, called the Sustainable Intelligence Exhibition Hall, blends a virtual reality-inspired shopping adventure with a revelatory ‘in real life’ experience.
Project
City Walk: BMW’s new sustainable and high-tech car showroom
Taking its cue from city design principles, Archihope’s design for BMW’s Sustainable intelligence Exhibition Hall in Changsha, China, addresses the 15,000-square-metre site as a place for leisurely walking, relaxing and experiencing design.