BMW

Project
This BMW showroom experience invites you to sink into a sci-fi wonderland
This BMW showroom, called the Sustainable Intelligence Exhibition Hall, blends a virtual reality-inspired shopping adventure with a revelatory ‘in real life’ experience.

Project
City Walk: BMW’s new sustainable and high-tech car showroom
Taking its cue from city design principles, Archihope’s design for BMW’s Sustainable intelligence Exhibition Hall in Changsha, China, addresses the 15,000-square-metre site as a place for leisurely walking, relaxing and experiencing design.

Workplace
Your next workspace awaits: BMW 7 Series
Do you use your car as a workspace? Enter BMW 7 Series, a luxury car with all the benefits of a paper-free office with good ergonomics, fresh air, views, natural light and connectivity.

People
5 Minutes With Pinky Lai
Speaking at Business of Design Week 2015, Hong Kong’s first man in car design talks about the future of vehicles, our genetic need for mobility and life in the fast lane.