Adidas
Project
Seoul’s adidas flagship store offers a constantly evolving experience to repeat visitors
Situated in the dead centre of the hippest part of town, adidas Seoul is challenging how a fashion name sits within an established street scene. Various Associates has refocused street attention on the store’s second level with a facade that juts out.
Project
Fast-paced, dynamic retail: Seoul’s Adidas flagship store
Situated in the dead centre of the hippest part of town, adidas Seoul is challenging how a fashion name sits within an established street scene. Various Associates has refocused street attention on the store’s second level with a facade that juts out.