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Cycling culture and heritage seldom converge, yet the AITASHOP flagship in Beijing is a space where both coexist.
Retail has become a hyper-dimensional experience. While a destination may draw you in for any number of reasons – social, educational, personal wellness – shopping remains the ultimate act.
What do we want from our built environment? How can we create quality places that people want to live, work, play, and learn in? Cubes 102 is a wide-reaching investigation into placemaking.
The space works to build an emotional brand connection, steering clear of stereotypical retail clichés.
