HARMAY
Project
Reframing the retail experience with HARMAY
AIM Architecture reimagines HARMAY’s Beijing flagship as a gallery-like environment, where products are archived, displayed and experienced rather than simply sold.
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AIM Architecture elevates HARMAY’s signature style at Hongqiao Airport
With its latest outpost inside Shanghai’s bustling Hongqiao International Airport, HARMAY once again partners with AIM Architecture to reimagine retail through colour, movement and cultural expression.
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The grit and the glitz: The story of AIM Architecture
In 2004 Vincent de Graaf and Wendy Saunders took a train to Shanghai and never left. In AIM they are building a legacy of architecture that merges the classicism of Europe and cultural traditions of China. Their style? Distinctly individual.
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The experiential journey of underground shopping
Set underground, the latest HARMAY store in Chongqing by AIM Architecture is, to put it mildly, quite astounding. Terracotta red inside and out, the shopping experience is like no other and the interior and exterior design simply enhances the joy of trying and buying.
Project
HARMAY serves up beauty with a twist
With its citrusy palette and edgy office vibe, HARMAY is serving up cosmetics with a twist. Thirsty for more? Read on.