SeehoSu: A New Generation
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Specialising in high quality designer furniture and accessories, SeehoSu has travelled throughout Asia, Europe and Australia to discover and engage with a new generation in contemporary design.
Representing a select portfolio of brands hailing from Japan, China and more, SeehoSu’s collection of furniture and accessories is defined by an original, inspired and contemporary design aesthetic.
Based out of Sydney, SeehoSu is headed up by Director Joyce Seeho, whose keen appreciation for quality and refined detailing has seen her forge strong relationships with leading brands including Japanese furniture producer Maruni, Chinese design studio Neri & Hu, the much-loved porcelain-ware brand Mud Australia, and Canadian design house, molo.
Every brand within the SeehoSu collection represents an authentic and resolved design aesthetic, every product carrying a story of creativity and craftsmanship unique to its function and form.
SeehoSu’s close and enduring relationship with these brands comes down to an appreciation for products that “I like and I would use, or buy for myself,” says Director Joyce Seeho.
“Both the brand and its designs need to have a strong story and purpose. Maruni, Neri & Hu, Mud Australia and molo really exemplify this: they all have a beautiful story behind them as well as being innovators in their respective fields,” says Joyce.
“Each brand is quite brave in producing designs and products that are not solely focused on being at the height of fashion, instead they are long lasting and have the potential to become collectible items and future classics.
“Through many research trips I’ve had the privilege of meeting some seriously talented designers – across industrial, interiors and architecture.”
Renowned designers Naoto Fukasawa and Jasper Morrison have been pivotal in the ongoing success of the Maruni brand, while Neri & Hu’s two principals, Lyndon Neri and Rosanna Hu, have pioneered modern design and architecture in China.
Stephanie Forsyth, co-director of molo, is yet another visionary who transforms space using molo’s inspired range of products.
Closer to home, the Australian architecture and design community which has been active in embracing SeehoSu’s brands and products for local residential and commercial projects.
“I am hugely grateful to our local supporters – their excellent taste and honest feedback has been indispensable in the curating and perfecting the SeehoSu range.”
View products from SeehoSu online here, or in-store at Studio SeehoSu in Surry Hills. Stay tuned for regular updates via the SeehoSu media channels.
SeehoSu
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