Are You Reddie?
Published

Reddie is a new furniture and lifestyle concept, offering online customisable designs, launched to change the way people perceive and shop for furniture.
Reddie has been planned from the ground up with simplicity and originality at the fore. Driven by a passion for pieces that will stand the test of time and decidedly against trends, appearance and durability are the two pillars of the company’s philosophy.
Currently, there is available a range of dining tables, side tables, coffee tables, and storage units in four distinct styles; Bob, Suzy, Willy, and Vinny. Each style has a different personality and is customisable, so anyone can find something that suits his or her style. With this customisation, there are over 1000 unique combinations that can be made. The products are available in natural teak, a white-washed teak, and an Italian cararra marble.
“I wanted to create a collection of classic furniture that could be customised online. After working as a commercial interior architect for many years, I found selecting furniture tiring,” says Caroline Olah, founder of Reddie. “Often a table I liked did not come with an option to change colours or sizing, and customising furniture was always time consuming and costly.
“When I looked at the furniture market, particularly the online, there were limited stores in the middle price range where you can find good quality, handmade and original designs. It was at that point I set out to create Reddie.
“Reddie is a fun and approachable furniture brand. It aims to make furniture shopping, enjoyable, easy and accessible by allowing you to create your unique Reddie piece. Your designs can vary from being funky and colourful, to clean and simple.”
Related Articles

Events
Getting hands-on with Savage Design’s Ministry of Metals
Ahead of Saturday Indesign, Savage Design put its new Ministry of Metals experience through a test run, turning material education into something tactile, practical and genuinely interactive.

Articles
Creating synergies of form, hue and space
When considered from the perspective of the human experience, a chair is not merely an object. It is a human vantage point within a space, it is the focal point for energies and activities, and it is a visual anchor that guides activities and emotions.

Events
Tappeti marks 20 years of bespoke rug design
At Paddington Town Hall, the Australian rug studio reflected on two decades of bespoke design with an event that brought its archives, collaborations and making processes into motion.

Products
Paola Lenti makes a case for colour confidence
At dedece Sydney, Anna Lenti introduced the Chromatic Alphabet, a new design tool intended to make architects and designers less hesitant about working with colour.