“I Don’t Know How To Feel About This”: Eames x Uniqlo
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The Eames Office just announced a collaboration with Japanese fashion house UNIQLO, a global clothing apparel brand with over 1,000 stores worldwide, on its new collection celebrating the work of Charles and Ray Eames.
The SPRZ NY EAMES – a clothing collaboration between Eames and Uniqlo might be one of the most devisive releases we’ve seen all year.
Launching early this month, this collection will celebrate the ground-breaking contributions of Charles and Ray Eames to modern design, art, and culture.
SPRZ NY (for “Surprise New York”) is a global project where art and fashion meet, creating something magical. SPRZ NY items are inspired by famed and influential artists of our time, and include specially designed products like T-shirts, outerwear, innerwear, and more.
Among the most influential designers of the 20th century, Charles and Ray Eames transformed how people experienced and observed the world through furniture, architecture, public spaces, films, and graphics for over 40 years. Like the Eames Office, UNIQLO believes that good design and quality objects should be available to all. This belief underpinned Charles and Ray’s work with innovative materials to celebrate “the uncommon beauty of common things” and to uplift people in their everyday lives.
Eames chairs are enduring global best sellers because they so attractively combine sophistication and simplicity. SPRZ NY EAMES will showcase their timeless designs through graphic T-shirts and other items that fuse fashion and art.
The range includes multicoloured slippers, blankets, ponchos and T-shirts decorated with Wire chair prints feature in Uniqlo’s new collection, which is of course a reflection of the American design couple’s most iconic prints and designs.
“Among the most influential designers of the 20th century, Charles and Ray Eames transformed how people experienced and observed the world through furniture, architecture, public spaces, and films,” said Uniqlo, which worked alongside the Eames Office to produce the collection. “Like Uniqlo, Charles and Ray believed that good design and quality objects should be available to all,” the brand continued. “This belief underpinned their work with innovative materials to celebrate the uncommon beauty of common things and to uplift people in their everyday lives.”
According to both brands, the response has been overwhelming – with extreme love and extreme disgust alike. It seems that you can only 100% love or hate this collection – where do you stand?
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