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The exhibition Project Vitra – Design, Architecture, Communications (1950-2017) at the National Design Centre offers an overview of the Swiss furniture brand’s diverse cultural and commercial activities.
What gives a brand longevity and resilience? Who better to ask than Nora Fehlbaum, the CEO of Vitra? We chatted at Vitra by Grafunkt during Singapore Design Week.
Thanks to Grafunkt, Vitra now has its very own retail space in Singapore. And true to the brand, it resonates with the homely collage effect that we loved in Vitra’s Milan display this year.