As the hospitality industry goes into a tailspin from the pandemic, hoteliers and designers alike are forced to reckon with the true value that hotels bring to guests.
Itsy bitsy aeroplane luxury – why do we love it so much? Buzz takes the essence of high-end brands and reimagines it into a ‘signature moment’ that only happens when you’re 30,000 feet above earth.
It’s no secret that we love individual experiences and magical moments that can be captured and shared with friends and followers. It’s this, in part, that has begun to shape the new global phenomenon of the boutique hotel. But how can designers create a truly ‘boutique’ or ‘original’ experience when the concept is fast becoming so mainstream?