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Rebranding the practice, without rebranding the logo, SJB has launched a new brand strategy, creative direction and identity that expresses the diversity of its perspectives, people and ideas.
Cosentino’s newly appointed vice president for Asia Pacific shares his strategic moves in driving the global architectural surfaces company’s growth in the region.
Strategy. It takes time and effort but the payoff is well worth it. In a new instalment from Robert Peake, we find out the barriers to executing a clear and achievable strategy for your design business.
