Parable
Events
SID Design Conversations: Where Does Brand Experience Begin And End?
The number of brand touchpoints is expanding, say three leading retail designers and strategists, and brands are starting to take on human qualities.
People
The Experience Strategist: Saturday Indesign Ambassador Ken Yuktasevi
Ken Yuktasevi is at the vanguard of a new generation of designers in Singapore who understand that fresh strategic approaches are needed for retail design in our new ecosystem of consumption.
Project
Parable Studio Designs For Invigorated Chinese Fine Dining
Parable Studio’s redesign of Crystal Jade Palace draws from the spatial narrative of the restaurant’s namesake while bridging past and present.
Project
An Inviting Take On Jewellery Retail Culture At Lee Hwa’s Jewelspace By Parable Studio
Doing away with the often-daunting traditional look and feel of jewellery boutiques, Lee Hwa’s Jewelspace by Parable presents an engaging and delectable shopping experience.
Project
Parable Studio Rethinks The All-Day-Dining Experience With Porta
Parable Studio weaves a narrative about new encounters in rethinking the model of the all-day-dining restaurant in hotels.
Project
SPRMRKT As The ‘Third Place’
Parable Studio combines multiple creative disciplines to create a thoughtful and inspiring space for visitors to the new SPRMRKT at Robertson Quay.