The number of brand touchpoints is expanding, say three leading retail designers and strategists, and brands are starting to take on human qualities.
Ken Yuktasevi is at the vanguard of a new generation of designers in Singapore who understand that fresh strategic approaches are needed for retail design in our new ecosystem of consumption.
Parable Studio’s redesign of Crystal Jade Palace draws from the spatial narrative of the restaurant’s namesake while bridging past and present.
Doing away with the often-daunting traditional look and feel of jewellery boutiques, Lee Hwa’s Jewelspace by Parable presents an engaging and delectable shopping experience.
Parable Studio weaves a narrative about new encounters in rethinking the model of the all-day-dining restaurant in hotels.