When is a showroom not a showroom? Whenever Mercedes-Benz launches a new Me Store. Mercedes Me Melbourne inhabits a shell by Woods Bagot, as part of the Rialto Towers street level refurbishment.
Tecture has used humble and hardy breeze blocks and plywood to create a fresh, youthful interior with subtle references to Make Ventures’ brand identity.
With a new designer diner in Melbourne’s Collins Street, Eid Goh of ArchitectsEAT and 8bit siblings Michelle and Alan Sam talk brand evolution, the significance of Super Mario and the sophisticated art of casual hospitality.