If engaged at the beginning of a business lifecycle, designers can become so much more than the vessels of a new brand. In the case of Escala by Molecule, they have the opportunity to define it.
The National Australia Bank’s (NAB) Brisbane Headquarters, NAB Place, designed by global architecture firm, Woods Bagot, sets a new benchmark in collaborative workplace environments.
What does it take to redesign a tried and tested model? For centuries, the iconic Australian pub has shaped our country’s communities, quenching the thirsts of millions of Aussies and offering social solace at the end of a long, hard day. This side of the new century, our shifting lifestyles, played out in the concrete jungles of our capital cities, has bred a new brand of beer o’clock. But just how ‘refreshing’ is it?