The designers of physical retail and hospitality experiences are well aware that the digital presence of a project has rapidly grown in importance. With this evolution has come almost an entirely new understanding of how the physical and digital interact.
If it couldn’t get better, Cult Design is offering a $500 giveaway to celebrate.
We chat with HASSELL’s Xavier de Kestelier who led the team to the final stages of NASA’s 3D-Printed Habitat Challenge for Mars. As principal and head of design technology and innovation, De Kestelier opens up on the latest digital technologies in the design studio.