brand strategy
People
Chris Dobson On Simplicity
Newly Appointed Principal at Eight Inc. Hong Kong, Chris Dobson, writes that spatial designers need a deeper appreciation of the role of brand strategy and communication design if meaningful, valuable customer experiences are to become a reality.
People
The Experience Strategist: Saturday Indesign Ambassador Ken Yuktasevi
Ken Yuktasevi is at the vanguard of a new generation of designers in Singapore who understand that fresh strategic approaches are needed for retail design in our new ecosystem of consumption.