Mart Armchair Collection

Experimentation and research are at the basis of the project of small and large Mart armchairs, which were made with a new production technology using thermoformed leather. The footwear sector was the source of information consulted by the B&B Italia Centro Ricerche & Sviluppo, always careful to identify materials and technologies that respond the best to the peculiarities of individual projects. This is how thermoformed leather became a distinctive feature of Mart.

The line consists of two types of chairs: one smaller and one wider. Three bases are contemplated: swivel (with a disk or cross base) and with a structure that allows the shell a double posture position which is more less inclined with just a simple manual movement.

A product with a strong personality, Mart has a silhouette imprinted to convey the idea of relaxation. Only a few symbols were used for the creative advertising campaign to support the launch.