The deFrost* 35 event focussed hand lettering and authenticity in the digital age.
November 6th, 2015
Started as a creative think-tank for clients and staff of Frost*, the deFrost event is now curated by founder Vince Frost and features speakers drawn from the man’s broad network of leading local and international thinkers and achievers.
The deFrost* 35 event saw award winning illustrator and typographer Gemma O’Brien talking about the return of hand drawn lettering, and why advertising is celebrating authenticity in the digital era.
deFrost* 36 takes place on November 26.
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Designed by Gensler, the Hyundai Capital Convention Hall in Seoul, South Korea has harnessed intelligent design strategies to achieve a distraction-free learning/training space for staff, a custom assembly space, a functions venue, a place for guest lectures and a great wow-factor for client showcasing and presentations.