Experience design agency, Imagination has launched an innovation lab dubbed The Imagination Lab, a creative technology centre that will provide a space for Imagination to work with clients to solve business problems, fast prototype and develop technology solutions.

Launched this December, the Lab itself is a technology-rich physical space where Imagination’s clients are able explore how design thinking and technology can change their business, from interacting with real-time data and interpreting trends to brainstorming solutions and collaborating with Imagination project teams.

“Our clients are constantly pushing us to create more innovative ways to connect with their audiences, and we see the Imagination Lab as a playground for our creative, technology and content teams to invent, collaborate, create and test solutions in real time,” says Antony Gowthorp, Managing Director of Imagination. 

“Imagination has made a significant investment in the ImaginationLabs program to inspire and drive creative problem solving using technology. We think collaborating in this way from initial strategy, to design, testing and implementation will drive better results to creative problems, creating improved outcomes for everyone.”

Imagination
sydney.imagination.com