A product launch is serious business in Perth, requiring more depth than drinks and canapÃ©s.
January 12th, 2010
botton+gardiner and their local distributor Design Farm took a new approach when showcasing the latest botton+gardiner product range and projects in central Perth.
Design Farm have for the last 10 years been the sole distributor of botton+gardiner product in Western Australia, and the event was held at the Design Farm showroom in central Perth.
Rather than hold one large function, botton+gardiner and Design Farm hosted five one-hour sessions over a two-day period to a targeted audience.
With clients attending in small, intimate groups, company directors Carol Gardiner & Mike Botton were able to introduce the products and demonstrate the full range of services that botton+gardiner provide.
With a strong focus on the new TETRA commercial lounge range, the scope and size of the projects botton+gardiner are currently involved in and their unique vision for conquering the urban furniture market, the sessions proved a useful way to communicate the brand to the West Coast audience.
The meetings were essential in explaining botton+gardiner’s ability to provide product for commercial fit-outs, from corporate break-out areas to lobbies and food courts.
Their extensive range of public furniture, including TETRA, has a classic aesthetic, is hard-wearing and is low-maintenance, making it a perfect solution for commercial spaces.
The TETRA lounges, ottomans and armchairs are purpose-designed modular furnishings available in a bold range of colours, which are highly adaptable to different environments, thanks to their ability to be configured in multiple ways.
Echoing successful launches along Australian east coast cities, TETRA made a positive entry into the Perth architectural and design community.
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